Join Us For An Essential 2-Day Workshop For MSPs
The Great MSP Reset:
How To Re-Position Your Marketing, Service Offering And Strategy To Avoid Losing Your Best Customers While Attracting More High-Profit, High-Value MSP Clients
FREE MSP Marketing Plan: Get Over $19,500 In Marketing Campaigns, Templates And Moneymaking Strategies – All NEW, All REVISED, All FREE With Your Attendance
Choose The City That Works Best For You!
August 30-31, 2022
The Westin Philadelphia
September 7-8, 2022
Hyatt Lodge Oak Brook
Marriott Boston Quincy
JW Marriott Orlando, Grande Lakes
Houston Marriott Cityplace at Springwoods Village
The Westin Las Vegas
“What A Show!”
I never got outside while attending the Chicago Roadshow even once in those 2 days. The two days were packed with so much useful information. Robin is always great, of course, as all she says is GOLD$$$. I loved the first day with all the marketing information, but the second day was so organized with so much cyber security regulations and compliance. On the second day, my favorite part was listening to the success of the individual stories of folks that followed Robin’s principles and found their path to success. I especially loved Will Nobles’ presentation. I can relate to Will so much, but I will never rise to his status. He is my new hero and person I look up to most. I look forward to the next event!
It was a GREAT 2 days…
What a show!
Owner & CEO, JDK Professional Services
There has never been a greater “blue ocean” of opportunity for MSPs…
While the IT services industry is not without its problems, I can assure you that in the 20+ years I’ve been working with MSPs, I’ve never seen as big an opportunity as there is right now for not only getting new customers, but also selling them high-profit managed services contracts, compliance and security solutions. Here’s why…
Right now we are seeing the convergence of great need driven by MULTIPLE factors coming together: the labor shortage, remote workers’ dependence on secure IT, increasing regulatory compliance in EVERY industry, escalation of threats and now insurance companies mandating compliant, secure IT for businesses large and small.
These changes HAVE impacted the marketplace and what the IT services buyer is now looking for from their MSP – the CEO or C-suite of small to midsize companies is no longer going to settle for “regular” IT support that puts them at risk for a cyber-attack or compliance violation. MMEs (middle-market enterprises) that have never outsourced support are now actively seeking MSPs to take over all or parts of their IT in a co-managed relationship – they too have different criteria for selection that MANDATE a focus on security and compliance.
This REQUIRES a new approach to marketing, how you position your organization AND, of course, your service offering. While some time-honored, reliable business strategies and marketing methods will continue to work, they must be combined with new, more creative and innovative thinking, NEW service offerings and NEW marketing messages that are in sync with the demands of the post-Covid economy we are living in and the demands of the marketplace.
ALL of this is working in YOUR favor to allow you to raise your prices and go upstream to better-paying, more profitable clients. The question is, will you ACT NOW to capitalize on these EASY opportunities OR continue to putter along, doing what you’ve always done, and allow your more aggressive, sales-driven competitors to take it all for themselves?
Private equity firms get it. That’s why billions of dollars are being invested into THIS industry right now. Robert Herjavec, the “nice” shark on Shark Tank and CEO of Cyderes – a $1.4 billion MSSP – just addressed my high-end MSP coaching group and had this to say: “You are all sitting in the world’s hottest industry, with more growth and profit potential than at any other time in history.”
The question is, what WILL YOU DO?
The urgency is real and the tech industry moves at lightning speed. If you wait to discover and implement the changes necessary to capitalize on the opportunities available, you might find it to be too late, with your competitors light years ahead of you, usurping market share and locking clients into long-term contracts that block you from competing. Get registered NOW.
Free $997 Bonus With Registration
(Instant Access When You Register)
Watch the video below for details on how you’ll get immediate access to the following,
- The brand-new course: “How To Significantly Raise Your Prices Right Now Without Losing A Single Client”
- Excel sheet with an example Service Pricing Worksheet with video walk-through
- A fill-in-the-blank Service Plan Comparison Chart you’ll use to see higher-end, higher-profit services
- Complete marketing campaign on “How To Sell Current Clients An Upgrade Cybersecurity Solution” with ready-to-use emails, marketing pieces, and scripts.
- Six e-mails that get clients to book meetings with you KNOWING you’ll upgrade their current service and fully expect to spend more.
For An Up To Date Schedule Click Here!
Day 1 of 2 Agenda:
CEO And Founder
Robin Robins' Session: How To Double Your Profits Without Adding A Single New Client!
- NEW! A 12-Month New Client Acquisition Plan. Brand-new and updated for 2022, this marketing plan will take all the guesswork out of getting as many NEW clients as you want. I’ll map out – by the numbers – EVERY campaign you need to run over the next 12 months to double your sales and attract highly qualified, highly motivated prospects. This is a BRAND-NEW system that is NOT in any of the products I’ve created to date. If you want to know EXACTLY WHAT TO DO, this one session will be invaluable to you.
- NEW! MSP Marketing Implementation Roadmap. Once you know you need to do marketing, where do you start? And how do you really know if you’re doing a strategy right? All of this will be answered in our NEWLY revised MSP Marketing Implementation Roadmap that will reveal where you are leaving the most money on the table and what you need to work on, in order of importance.
- NEW! MSP Marketing Campaign Checklist. Run every marketing campaign through this NEW tool, and I guarantee you’ll save yourself from making expensive mistakes in marketing that waste your time and money.
- NEW! IT Services Digital And Website Marketing UPDATE. What’s working now in digital marketing, SEO and website strategy is changing FAST. I’ll give you our latest research on what IS WORKING now and the specific changes you need to make to ensure your competition doesn’t beat you to the punch and secure the lion’s share of opportunities to be had.
- NEW! Marketing Automation Update. One of the “secrets” to success that fast-growing MSPs know and implement is putting their marketing and sales processes on autopilot using technology systems instead of manual labor. By doing so, they incur only about half the cost in staff and advertising while getting 2 to 3 times the results. During this workshop, we’ll show you the latest automation strategies our highly successful members are using.
The “Rinse And Repeat” Autopilot Marketing Plan This MSP Used To Add $4.5 Million In Under 3 Years
Is there REALLY “one thing” you can do to add millions of dollars in profitable recurring revenue? My new Spokesperson, David Javaheri, CEO of Direct IT Corp, will be presenting the exact marketing SYSTEM he used to take his business from $2 million to $6.5 million in less than 3 years, adding $1.3 million in sales last year alone. His presentation will be jam-packed with actionable advice and insights into what it takes to grow FAST, get better QUALITY CLIENTS and learn the key marketing SYSTEMS to secure the clients and sales that he did. You’ll get every strategy, every template. You do NOT want to miss this session!
CEO of Direct IT Corp
VP Of MAP Division, TMT
How To Put Your Marketing And Sales Systems On Autopilot To Generate MORE Leads, Clients, MRR And Opportunities With A LOT Less Effort And Cost
Far too many MSPs are overlooking big MRR opportunities and thousands of dollars in missed sales because they lack structure, systems and automation in their marketing and sales processes. They routinely let really good opportunities slip right through their hands when they could easily capture them with the proper automation set up.
During this session, we will cover the 5 most essential marketing automation processes you need to put in place to get maximum return from your marketing efforts without adding more staff and costs. EVERYONE needs these 5 systems no matter how small or large your IT services business is, and they will absolutely add thousands of dollars to your business over time without adding sales staff and additional advertising costs, delivering an exponential ROI.
The NEW, Most Effective, Fastest Working Digital Marketing Strategies That MSPs Are Using Now To Get Leads (Plus The Ones To Ignore That Produce ZILCH Leads)
This whole new world of opportunity for IT firms should make you salivate, and in this session, we will show you exactly how to find these leads online today and get them coming TO YOU. Do NOT get left behind and give these opportunities to your competition by ignoring digital marketing. You can no longer bury your head in the sand about today’s biggest growth opportunity – DIGITAL MARKETING.
In this session, you will see what’s working NOW for MSPs to get true ROI from marketing online. The world of digital marketing is constantly changing, so be sure to attend this session to learn what you need to do online to get leads – and more importantly, what NOT to do.
VP Of Client Coaching, TMT
Director of Product Enablement, Blackpoint Cyber
It's Great Until It's Not: Cloud, RMM And Other Security Time Bombs
Today’s MSP tool stack is built for efficiency and scale. It can also offer increased security to your customers, but the lure of the Cloud, centralized RMMs, and other trends can leave your clients susceptible to “the big one”. Join Travis Brittain with Blackpoint Cyber to learn about these often-ignored security time bombs and how you can avoid them.
Defining Your Cyber Resilience Strategy To Dominate In 2022
As cybercrime has wreaked havoc on the global economy, Managed Services Providers are being relied upon to protect the largest and most vulnerable segment of the economy; the SMB. MSPs help mitigate the risk associated with these cybercrimes and prevent billions in lost revenue and an immeasurable amount of lost productivity. Join Datto as they discuss key elements, framework, and roadblocks you may face in developing your cyber resilience and crisis management strategy to protect your service delivery and more importantly, your client’s critical infrastructure.
Channel Development Manager
Owner, Nashville Computer
How To Build A Highly Profitable, Fully Complete Cyber Security Package Your Customers Will Love (And Pay Top Dollar For)
Cyber security offerings are still one of the fastest ways to add profits to your business, but they can be confusing, time-consuming and often cause MSPs to abandon efforts rather than sort through what it would take to get up and going.
In this session you’ll get a checklist of what cyber security tools you NEED to protect your customers. You’ll get the formula to determine how to price them properly and profitably. You’ll receive a “roadmap” on who and how to hire (if you need anyone at all) PLUS we’ll show you how to effectively bundle these services to sell to existing or new clients.
We’ll finish with 5 key strategies every MSP needs to know to maximize the profitability of their cyber security offerings.
5 Critical Trends MSPs Must Be Prepared For To Avoid Losing Clients They Have, Preserve Profits And Attract More High-Value Clients Over The Next 12 Months
Day 2 Agenda:
Chief Compliance Officer, Vector Choice Technology Solutions
NEW! Compliance-As-A-Service Workshop Within The Workshop
How To Secure An EASY Stream Of High-Profit MRR Selling Compliance-As-A-Service
Right now, you are sitting on an absolute gold mine of opportunity and obligation in offering compliance-as-a-service to new and existing clients. Problem is, most MSPs don’t really know what “compliance-as-a-service” is, what the deliverables are, how to build the service offering and what to charge. All of that is about to change.
During this session, we are bringing in Jon DePerro, Chief Compliance Officer of Vector Choice Technology Solutions, who will map out the business model of compliance-as-a-service, revealing how he’s successfully sold multiple millions of dollars in IT services while truly helping his clients and protecting them from undue risk.
What is also important to note is that this is NOT just for organizations that have rigid compliance requirements like HIPAA and CMMC – this is for any organization that needs cyber insurance, processes credit cards or simply wants to avoid the cost and devastation of a major cyber-attack.
This session WILL change your entire outlook about how you deliver your services, how to effectively compete for new business and what your obligations are as an MSP.
How To Introduce A Significant Price Increase And Get Clients To Thank You For It
Right now, inflation and rising costs are DEMANDING you raise your prices across the board. But how do you do that in a way that doesn’t destroy your relationship with your clients or cause them to leave you for someone cheaper?
During this session, our own Director Of Client Coaching, Will Nobles, CEO of the $10 million+ MSP Vector Choice, will give you an exact blueprint on how to raise your fees while making your client APPRECIATE IT (yes, it’s possible). He’s already taught this model to a few of our members with huge success, and now he’s going to show you – with all the templates and exact scripts, pricing plans and approach – how to get this done quickly, adding five to six figures to your bottom line.
CEO, Vector Choice Technology Solutions
CEO, Galactic Advisors
Build The Ultimate Cybersecurity Offering And Grow Your Bottom Line (While Reducing Your Liability)
Can’t hire fast enough to keep up with the backlog of work stacking up at your office? Do you and your team worry about how the heck you’ll actually deliver services after you sell them to another client?
Learn the 3 super-simple steps you can take to increase your bottom line without having to hire more engineers. I’ll even show you the simplest way to sell compliance and co-managed solutions (that you’ve never even considered).
You’ll benefit from this session if you’re an:
- MSP owner who is thinking about building their first security stack
- MSP owner who isn’t absolutely confident your security offering covers everything
- MSP owner who’s getting tired of chasing tickets and wondering what’s next
You’ll also receive a 5-step checklist you can use to significantly upgrade your cybersecurity stack.
How To Partner With Insurance Agents To Get A FLOOD Of Quality New Clients WITHOUT Spending A Dime On Marketing
Right now, thanks to the growing cyberthreats and the insurance companies demanding more complete and sophisticated cyber protections, you as an MSP have an enormous opportunity to partner with local insurance agents to secure quite literally millions of dollars in MRR sales through referrals and a JV partnership. I honestly can tell you this is the single biggest marketing opportunity you have right now, and you MUST strike while this iron is HOT before someone else gets in ahead of you.
During this session, Rusty Goodwin, Executive Director of The Mid-State Group, will explain in simple terms what’s happening with insurance carriers that you as an MSP must know and be prepared to sell and deliver for ALL your clients (not just those who fall under compliance) to help them.
You will also receive a marketing blueprint for how to approach insurance agents to get them to introduce you to all of their clients, turning on a lead generation faucet of highly motivated prospects eager to hire you.
Executive Director of The Mid-State Group
Zero Trust For Applications: Protect From Zero-day Attacks Against Vulnerabilities
The Zero Trust framework is based on the principle of “never trust, always verify.” Join us to learn about Zero Trust, how to adopt it for applications, and the technologies you need to take control of your environment in the fight against ransomware.
Leveraging Audits To Position MSAs
Channel Recruitment Manager
Two Days Jam Packed With Ready-To-Go Effective Cyber Security Marketing Strategies Every MSP And IT Services Firm Can Use Now To Generate High-Quality Leads And New MRR Clients
Chief Marketing Officer
CEO And Founder
VP Of Done-For-You Services
More Details Coming Soon
Here's what our previous Roadshow Attendees Had To Say
Yes, you should attend; better than 80% of the attendees will be members who attended Rapid Implementation and Boot Camp, and the content shared here will be entirely NEW.
The entire event is 2 days, starting at 7:30 a.m. and ending at 6:30 p.m. on Day 1, followed by a happy-hour networking reception. Day 2 will start at 7:30 a.m. and end at 3:30 p.m (subject to change). A more detailed agenda will be provided after you register.
The reason this event is so inexpensive (cheap!) is that our sponsors have covered the majority of the costs, and therefore we don’t need to charge our normal workshop rates of $1,000+ per person. You can be certain the value and content will NOT be “cheap” and will be well worth your time.
You can cancel and get a refund if you give us at least 10 days' notice before the event starts. If you notify us later than that, or if you no-show, you forfeit the refund. However, you CAN transfer your registration to another event, provided that location has availability.
Absolutely! The event is not product-specific. You will get a ton of value, guaranteed. Plus, you’ll get to hang out and learn from some of my best, most marketing-savvy clients.
Absolutely! We WILL have information, strategies and freebies for our MAP Keap members (as always), but the majority of the content, sessions, tools, campaigns and materials will be applicable and usable to you regardless of what CRM you have.
No, you are responsible for booking your own travel and hotel. However, we have negotiated a room block discount at the hotel where the event is being held (that info will be provided to you immediately after registration). You can also use Airbnb if you want a cheaper place to stay. Uber and Lyft provide easy, accessible transportation to and from the airport, and some hotels have shuttle service (please see the location hotel for more details).
Breakfast and lunch will be provided both days, and a happy-hour networking reception on the first day. Day 2 ends at 5:00 p.m.
Fair Warning: The hotel room block is limited to a set number of rooms. Once it’s sold out, there is nothing we can do and you’ll have to pay full price to get a room or (possibly) find another hotel if they are sold out. Therefore, DO NOT WAIT to register, and book your hotel room ASAP.
Absolutely! Most attendees are bringing one or more people from their team who are involved with marketing and sales. It’s also smart to have them there with you so you don’t have to attempt to go back to the office and explain 2 days of content. I recommend you use this as a marketing “retreat” to work ON your marketing and sales plan with your team. It’s only $97 per person to help cover some of the food, beverage and incidentals.
If we are forced to cancel the event, we will notify you as soon as we get the news and give you an alternative date to attend, or provide you a refund (your choice).
If you register and discover that you cannot attend, just let us know at least 10 days in advance and we’ll provide you a refund or an alternative date/location to attend (your choice). If you don’t provide more than 10 days' notice or no-show, you forfeit your refund but we will provide you with one of the event recordings.